TAIPEI, Taiwan — A total of 38 medical treatment advertisements were determined to be in violation of the law in Taipei City in the first half of the year, the municipal government’s Department of Health said yesterday. Of that total, 21 of the ads were produced by medical treatment companies and organizations, and 17 were by non-medical organizations, such as beauty parlors, skin treatment centers, weight loss clinics and martial arts centers, the health department said.
A total of 25 of the ads were printed in magazines, 25 were posted on Web sites, and one was aired on television, according to the department.
The department said that it investigated a total of 309 cases of suspected violations of the laws regulating medical treatment advertising, during the first six months of the year.
Department officials said that with people living longer and placing more emphasis on their health, various types of therapies and health products have become more and more common.
With stiff competition in health-related industries, companies sometimes make exaggerated claims regarding the benefits of their various medical treatment products and services, the officials said.
They urged the public to view advertisements with a critical eye and avoid carelessly accepting claims that may sound too good to be true.
The officials also said that anyone interested in obtaining more information on the medical ads found to be in violation of the law and related information can visit the department’s Web site at http://www.health.gov.tw.